Koko FitClub Parmer Lane
Membership Rates and Assumptions
Yearly membership	$ 79.00
Month-to-month membership	$ 119.00
One time Koko Key fee	$ -
One time Koko Access card fee	$ -
Membership Joining fee	$ 199.00
Membership Variables
percent of members on Annual membership	95%
percent of members on Monthly membership	5%
% of new members choosing key access	0%
Attrition %	2.5%	(no attrition for first 100 members)			Ending Members
	30%	Total Year			End Mon 12	End Mon 24	End Mon 36
					330	390	366
Sensitivity	105%
# of Members	20	35	45	35	35	40	20	15	20	30	35	25	20	10	20	12	12	5	15	10	20	15	5	12	5	5	10	5	8	5	5	12	5	5	5	10
Month	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18	19	20	21	22	23	24	25	26	27	28	29	30	31	32	33	34	35	36		Months	Months	Months
Membership	Aug-11	Sep-11	Oct-11	Nov-11	Dec-11	Jan-12	Feb-12	Mar-12	Apr-12	May-12	Jun-12	Jul-12	Aug-12	Sep-12	Oct-12	Nov-12	Dec-12	Jan-13	Feb-13	Mar-13	Apr-13	May-13	Jun-13	Jul-13	Aug-13	Sep-13	Oct-13	Nov-13	Dec-13	Jan-14	Feb-14	Mar-14	Apr-14	May-14	Jun-14	Jul-14		1 - 12	13 - 24	25 - 36
Starting members	-	21	58	105	140	174	212	228	238	254	280	311	330	343	345	358	363	366	363	369	371	383	390	386	390	386	382	384	380	379	375	372	375	372	368	364		-	330	390
New members joined for month	21	37	47	37	37	42	21	16	21	32	37	26	21	11	21	13	13	5	16	11	21	16	5	13	5	5	11	5	8	5	5	13	5	5	5	11		373	164	84
members lost for month	-	-	-	2	3	4	5	5	5	6	6	7	8	8	8	8	9	9	9	9	9	9	9	9	9	9	9	9	9	9	9	9	9	9	9	9		43	104	108
total ending members for month	21	58	105	140	174	212	228	238	254	280	311	330	343	345	358	363	366	363	369	371	383	390	386	390	386	382	384	380	379	375	372	375	372	368	364	366		330	390	366
Monthly Revenues from Membership Dues and Fees
New member joining fees	$ 3,970	$ 6,948	$ 8,933	$ 6,948	$ 6,948	$ 7,940	$ 3,970	$ 2,978	$ 3,970	$ 5,955	$ 6,948	$ 4,963	$ 3,970	$ 1,985	$ 3,970	$ 2,382	$ 2,382	$ 993	$ 2,978	$ 1,985	$ 3,970	$ 2,978	$ 993	$ 2,382	$ 993	$ 993	$ 1,985	$ 993	$ 1,588	$ 993	$ 993	$ 2,382	$ 993	$ 993	$ 993	$ 1,985		$ 70,468	$ 30,966	$ 15,880
Month-to-month Membership fees	125	344	625	832	1,032	1,258	1,354	1,418	1,513	1,665	1,847	1,962	2,039	2,054	2,132	2,159	2,180	2,158	2,198	2,207	2,279	2,319	2,296	2,318	2,296	2,273	2,282	2,260	2,256	2,234	2,212	2,233	2,211	2,188	2,166	2,175		13,974	26,339	26,786
Yearly Contract Membership fees	1,576	4,334	7,880	10,488	13,021	15,873	17,074	17,881	19,081	20,995	23,303	24,748	25,723	25,911	26,887	27,232	27,502	27,221	27,727	27,840	28,740	29,247	28,966	29,236	28,954	28,673	28,785	28,504	28,459	28,178	27,896	28,166	27,885	27,603	27,322	27,435		176,255	332,231	337,860
New member Koko Key fees	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-		-	-	-
New Member Koko Access fees	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-		-	-	-
Total Monthly revenues	$ 5,671	$ 11,625	$ 17,438	$ 18,267	$ 21,001	$ 25,072	$ 22,398	$ 22,276	$ 24,564	$ 28,615	$ 32,098	$ 31,672	$ 31,733	$ 29,950	$ 32,988	$ 31,773	$ 32,064	$ 30,371	$ 32,903	$ 32,032	$ 34,989	$ 34,543	$ 32,254	$ 33,936	$ 32,242	$ 31,939	$ 33,053	$ 31,756	$ 32,303	$ 31,404	$ 31,100	$ 32,781	$ 31,088	$ 30,784	$ 30,481	$ 31,595		$ 260,697	$ 389,537	$ 380,526
Operating Expenses
Rent and CAM	$ -	$ -	$ 2,500	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696	$ 4,696		$ 44,763	$ 56,350	$ 56,350
Equipment Financing	-	-	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483	483		4,833	5,800	5,800
Royalties	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395	395		4,740	4,740	4,740
Utilities	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500		6,000	6,000	6,000
Insurance	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250	250		3,000	3,000	3,000
Access devices	105	184	236	184	184	210	105	79	105	158	184	131	105	53	105	63	63	26	79	53	105	79	26	63	26	26	53	26	42	26	26	63	26	26	26	53		1,864	819	420
Koko Keys	419	586	943	733	733	838	419	314	419	628	733	524	419	209	419	251	251	105	314	209	419	314	105	251	105	105	209	105	168	105	105	251	105	105	105	209		7,289	3,268	1,676
Advertising Fund (3%)	170	349	523	548	630	752	672	668	737	858	963	950	952	899	990	953	962	911	987	961	1,050	1,036	968	1,018	967	958	992	953	969	942	933	983	933	924	914	948		7,821	11,686	11,416
Local Advertising (minimum $10k for Grand Opening)	5,000	5,000	5,000	500	500	5,000	1,000	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500	500		24,500	6,000	6,000
System Fees	105	289	525	699	868	1,058	1,138	1,191	1,271	1,399	1,553	1,649	1,714	1,726	1,791	1,814	1,832	1,814	1,847	1,855	1,915	1,949	1,930	1,948	1,929	1,910	1,918	1,899	1,896	1,877	1,859	1,877	1,858	1,839	1,820	1,828		11,743	22,134	22,509
Credit Card fees	170	349	523	548	630	752	672	668	737	858	963	950	952	899	990	953	962	911	987	961	1,050	1,036	968	1,018	967	958	992	953	969	942	933	983	933	924	914	948		7,821	11,686	11,416
Printing/office supplies	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42	42		500	500	500
Other	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50	50		600	600	600
Payroll (Hrs/Wk * Hourly Rate * wks in mon=4)	1,600	1,600	1,600	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400	2,400		26,400	28,800	28,800
Total Operating Expenses	$ 8,806	$ 9,593	$ 13,570	$ 12,028	$ 12,360	$ 17,426	$ 12,821	$ 12,237	$ 12,585	$ 13,217	$ 13,711	$ 13,520	$ 13,457	$ 13,101	$ 13,610	$ 13,351	$ 13,386	$ 13,083	$ 13,530	$ 13,354	$ 13,854	$ 13,730	$ 13,312	$ 13,614	$ 13,310	$ 13,273	$ 13,479	$ 13,251	$ 13,360	$ 13,208	$ 13,171	$ 13,474	$ 13,170	$ 13,133	$ 13,096	$ 13,301		$ 151,873	$ 161,383	$ 159,226
Income before MGR/OWNER Salaries, Depreciation, Interest and Taxes	$ (3,135)	$ 2,032	$ 3,867	$ 6,240	$ 8,641	$ 7,646	$ 9,576	$ 10,039	$ 11,979	$ 15,397	$ 18,387	$ 18,152	$ 18,275	$ 16,849	$ 19,378	$ 18,422	$ 18,678	$ 17,289	$ 19,373	$ 18,678	$ 21,135	$ 20,813	$ 18,943	$ 20,322	$ 18,932	$ 18,665	$ 19,574	$ 18,505	$ 18,944	$ 18,196	$ 17,929	$ 19,308	$ 17,918	$ 17,651	$ 17,385	$ 18,293		$ 108,824	$ 228,154	$ 221,300
Year 1	$ 74.30	Ad spend per member
Year 2	$ 15.40	Ad spend per member
	$ 44.85	Avg between Yr 1 and 2
Year One Total	$ 108,824	196	avg members
Year Two Total	$ 228,154	369	avg members
Year Three Total	$ 221,300	375	avg members
Total Staffed Hours per week	40	40	40	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60	60
Hourly Rate	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00	$ 10.00
# of Hourly Staff	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3	3